LinkedIn is a powerful platform for businesses looking to reach professionals. A significant portion of the Danish population has a LinkedIn profile, and most ensure their profiles are up to date. This makes LinkedIn a platform particularly suited for businesses looking to engage with other companies.
Targeting on LinkedIn works differently compared to many other platforms, as you have the opportunity to target by company size, industries, job titles, and much more. This precise targeting makes LinkedIn an ideal platform for B2B marketing, which should be fully utilized and utilized correctly.
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